During recent Reform UK press conferences, a pair of notable figures can often be seen in the front row: the pale hair of Danny Kruger and the styled blond hair of senior adviser James Orr.
As well as guiding the policy programme for what might become the UK’s future administration, the pair share another trait in common. Both are deeply committed believer who came to religion in adulthood, and possess trenchant views on social issues such as abortion and the family.
The MP Kruger, who switched allegiance from the Conservatives, and Orr, a Cambridge academic, are members of the steering committee of a rightwing thinktank called the Alliance for Responsible Citizenship.
Another member is Paul Marshall, the investment tycoon who owns GB News and the conservative Spectator magazine. Marshall is a practising Christian.
“Religion, specifically Protestant evangelism, has in recent decades been a key characteristic of US rightwing politics,” with its adherents providing the core of Donald Trump’s support.
Parallels do exist. Orr is personally connected to the US Vice-President that he has hosted him at his family home. Orr is also active in the NatCon movement, which has ties to the American faith-based populist world.
However, direct comparisons quickly break down due to a basic issue of numbers. While surveys indicate that nearly a quarter of US adults are evangelical Christians, the proportion for the UK is about a tenth of that at the very most.
An additional important factor to take into account. While US evangelicals lean firmly to the right, new polling by the UK’s Evangelical Alliance indicate the broader situation here is quite different.
Research of nearly 1,500 evangelicals places the Labour Party in the first place with 26% support. Reform and the Liberal Democrats are tied on 20%, with the Conservatives on 18%.
Other questions reveal support among evangelicals for increased welfare payments, but also significant concern about plans to legalise assisted dying.
“Sometimes with evangelicals there can be a dissonance between personal views, especially on social issues, and how people vote,” explained a representative. “As an instance, someone might have a strong opinion on abortion, but they don’t see voting as a way to lead to change.”
Evangelism is present in parliament, including cross-party prayer group meetings. But it is a phenomenon also of the left, with figures like Kruger balanced out by the Lib Dem Tim Farron and the Labour MP Rachael Maskell.
Maskell is very open about how her beliefs shapes her politics, especially concerning issues such as poverty.
“Moral justice was ‘a big part’ of Labour politics,” she stated. “It stems from our roots, how we think about disparity in society, making sure we have a just system.”
There is, however a distinct and more recent side to religion in UK politics, one influenced by US concepts of faith-based nationalism.
Tommy Robinson has started to portray himself as explicitly Christian, although much of this is done as a counterpoint to Islam.
In a similar vein, Nick Tenconi, who leads the UK outpost of Turning Point, posts social media messaging about the country needing to “re-embrace Christianity” alongside anti-Muslim content.
One striking display of this, a linked Christian nationalist group called King’s Army paraded through Soho, a location apparently selected as it is the heart of London’s LGBT community.
These elements remain, however, relatively marginal in UK politics. While commentators sometimes depict certain figures as financial backers of American-style religious politics, friends maintain they are simply observant believers who are firmly against any politicisation of faith.
He has been not averse to sometimes unconventional language, for example using a speech to censure what he said was a younger generation indoctrinated by a mix of ideologies.
“Here in Britain you do have some Christian nationalists, but when it comes to politics it more often be a sort of Christian nostalgia, linked to our historical character,” said one commentator.
A parliamentarian of faith with conservative views noted that while the issue of assisted dying had united MPs with faith, any connections beyond that felt limited.
“I do not get the sense of much of an organized faith-based lobby,” they commented. “In my view, my faith is more a basis for what I personally hold. And here, religion is not particularly a decisive electoral issue.”